Junior Connections Planner & Buyer

Position Title: Junior Connections Planner & Buyer
Reports To: Group Director or Director, Connections

About Wasserman

We are an independent, fully integrated advertising agency on the West Coast. We creatively orchestrate connections between people and brands to positively impact behaviours: to believe, feel, register, click, follow, shop, understand. We do this by working together across interdisciplinary teams to come up with fresh ideas for our clients.

About the Connections Team

We are the strategic experts navigating the course to create 360⁰ connections with the consumer. To be the best that we can be, we work in partnership with our internal teams, including strategic service, creative and production, along with our clients to ensure their projects are on target and our plans are effective at achieving their business goals. We are constantly learning about our clients’ audiences, their customer journey and their content consumption habits to pique their curiosity and attract their attention. Through meticulous research and market understanding, we create and execute plans to reach consumers throughout their journey to drive success.

As a Junior Connections Planner & Buyer, you will:

• Support more senior members of the Connections department on deliverables to client and aides in creation of the connection strategy & plan to achieve client objectives
• Manage POVs, including the analysis and evaluation of media opportunities (i.e. will the opportunity help the client with their business or campaign objective)
• Work closely with internal Production and Strategic Services team or partner creative agency & client (media only accounts) to ensure material requirements and specs are prepared accurately so creative can be produced on time for launch
• Maintain relationships with key vendors
• Keep up with and advises the team on the latest trends or changes in media landscape
• Planning & Research:
  • Aide the Supervisor/Associate Director in pulling research within the planning process
    • Goal is to build and understanding of key media tools (Vivdata, Lens, COMB, FB planner, etc.) and how to interpret the data
  • Work with senior members of the team to plan small client campaigns, including
    • RFP vendors and negotiating rates
    • Evaluate proposals and section of tactics that are in line with campaign objectives
    • Create the blocking chart and presentation deck / campaign recommendation
• Buying:
  • Work closely with more senior members of the Connections team to ensure plans are executed in line with the approved connection strategy, on budget and in time for launch
  • Work with media vendors to book campaigns as approved (checking contracts to ensure accuracy)
• Digital campaign execution:
  • Develop digital trafficking sheet ensuring naming conventions are aligned
  • Sets up self-serve platforms, including, but not limited to Facebook/Instagram, Twitter, LinkedIn, and/or TikTok
  • Set up Looker Studio or Datorama reporting templates based on client and campaign requirements
•  Maintenance:
  • Ensure that all buys are maintained and the integrity of the buy is maintained
  • Input media buys into MediaOcean/Prisma for client billing and invoice reconciliation
•  Reporting:
  • Use Looker Studio or Datorama to pull insights for digital reporting, including optimization recommendations
  • Participate in reporting on client calls
  • Updates MediaOcean and blocking charts to reflect and optimizations
  • Aide the senior members of the Connections team in developing the post-campaign reporting by pulling relevant data and insights in a way that can be effectively communicated via PowerPoint
•  Research:
  • Aide the senior members of the Connections team in pulling research within the planning process
    • Goal is to gain knowledge of key media tools (Vivdata, Lens, COMB, FB planner, etc.) and how to interpret the data

 We’re looking for someone who has:

• 2-3 years experience in media with an understanding of buying
• Strong attention to detail and is organized
• The ability to manage their workload ensuring nothing gets missed
• The ability to independently buy smaller digital, radio and print campaigns
• Experience assisting on traditional and/or digital buys
• The ability to effectively work in cross-functional teams
• Strong communication skills