Digital Manager, Connections

About our Connections Team

We are the strategic experts navigating the course to create 360⁰ connections with the consumer. To be the best that we can be, we work in partnership with our internal teams, including strategic service, creative and production, along with our clients to ensure their projects are on target and our plans are effective at achieving their business goals. We are constantly learning about our clients’ audiences, their customer journey and their content consumption habits to pique their curiosity and attract their attention. Through meticulous research and market understanding, we create and execute plans to reach consumers throughout their journey to drive success.

Digital Performance Manager Job Description

Reports to: Associate Director, Connections

This is a summarized list of key duties that is not cumulative of responsibilities, which may change periodically based on operational and departmental needs. 

  • Supports the Connections team lead on select accounts on deliverables to client and aides in creation of the connection strategy & plan to achieve client objectives 
  • Participates in media campaign planning process, including research, audience development and benchmarking 
  • Keeps up with and advises the team on the latest trends or changes in media landscape 
  • Planning:  
    • Works closely with the team lead to RFP vendors based on major campaign strategy and client brief 
    • In the case of smaller campaigns, can take the lead and plan the digital strategy to achieve the clients objectives 
  • Campaign execution & maintenance:
    • Develops material requirements for creative & production teams 
    • Develops digital trafficking sheet ensuring naming conventions are aligned 
    • Performs campaign setup, trafficking, site tagging, QA on time and with a high level of accuracy 
    • Sets up self-serve platforms, including Facebook/Instagram, Twitter, LinkedIn, and other social platforms 
    • Monitors and optimizes ongoing campaigns to achieve a high level of performance  
    • Inputs media buys into MediaOcean for client billing (for clients where a coordinator is not on the business); manages the coordinators inputting of the buys and ensures accuracy (for clients where a coordinator is supporting the business
  • Reporting:
    • Uses Datorama and other sources to pull insights for digital reporting, including optimization recommendations 
    • Leads communication of reporting on client calls (may differ depending on the level of the manager) 
    • Updates MediaOcean and blocking charts to reflect and optimizations (regardless of medium) 
      • Updates BCR accordingly 
    • Aides the Supervisor/Associate Director in developing the post-campaign reporting by pulling relevant data and insights in a way that can be effectively communicated via PowerPoint 

Experience Requirements

  • 2-5 years of digital media experience as a coordinator or manager 
  • Ability to independently buy, report and maintain digital campaigns 
  • Have experience executing campaigns on various social media platforms 
  • Experience in executing or managing others in Google Ads considered a plus 
  • Certification and a minimum of 2-3 years experience with Campaign Manager 360 and DV360 or other programmatic platforms is a major plus 

Key Performance Indicators of this position include

  • Executes digital campaigns, both programmatic and vendor direct
  • Consistently delivering on and optimizing to client campaign KPIs
  • Quality of work – accuracy
  • Completion of work on-time
  • Successful collaboration with internal teams
  • Client satisfaction

Our Core Values

At Wasserman, we drive change through an understanding of people, their journeys and motivations.

We are independent, which means we can do what’s right for ourselves and our clients. We are passionate about our people and are proud of our inclusive community. We are creative problem solvers, who work together with purpose and intent to deliver beyond the expected.

These core values are the common denominator between all our teams and are what make us who we are:

  • Courage 
  • Integrity
  • Curiosity 
  • Collaboration 
  • Leadership 
Applying for

Digital Manager, Connections