Digital Supervisor, Connections

Overview

Title: Connections Supervisor
Reports to: VP Connections

About Wasserman

We are an independent, fully integrated advertising agency on the West Coast. We creatively orchestrate connections between people and brands to positively impact behaviours: to believe, feel, register, click, follow, shop, understand. We do this by working together across interdisciplinary teams to come up with fresh ideas for our clients.

About our Connections Team

We are the strategic experts navigating the course to create 360⁰ connections with the consumer. To be the best that we can be, we work in partnership with our internal teams, including strategic service, creative and production, along with our clients to ensure their projects are on target and our plans are effective at achieving their business goals. We are constantly learning about our clients’ audiences; their customer journey and their content consumption habits to pique their curiosity and attract their attention. Through meticulous research and market understanding, we create and execute plans to reach consumers throughout their journey to drive success.

As Digital Supervisor, Connections you will:

  • Develop the connections strategy and plan that meets client business and campaign objectives
    • Leverage research from client, syndicated research (Vividata) and other research sources to:
      • Understand the consumer journey and media habits
      • Understand the current media landscape
    • Leverage previous campaign learnings to guide strategy
    • Collaborate with the strategic services & creative team to refine strategy based on messaging
  • Effectively communicate the connection strategy via a presentation to the client and internal teams
  • Develop a direct relationship with clients to position themselves and the agency as partners and experts; must have an in-depth understanding of the clients’ business
  • Lead and mentor Connections Manager/Coordinator supporting the client business
    • Supervise junior staff in the strategic planning process as appropriate
    • Supervise junior staff on the execution of client campaigns ensuring tasks are completed accurately and on time, while ensuring that the integrity of the strategy is maintained
  • Oversee reporting to make sure it is prepared on time and review insights to ensure they are aligned with what the data shows
  • Prepare robust post-campaign reporting with learnings, including a case study for internal use
  • Ensure client invoicing and budget control reports are maintained monthly and are accurate
  • Participate and contribute to department and agency culture
  • Stay up to date on industry changes (all media) and ensure other departments and clients are kept abreast on any changes that may impact their business

We’re looking for someone who has:

  • 5-7 years experience in digital media planning/buying
  • Ability to lead an account with savvy clients with complex digital needs with the support of senior team members
  • Hands on experience and/or a solid understanding of the Google Marketing Platform, including DV360, Campaign Manager, Google Studio, Google Analytics, along with Google Tag Manager is not required, but a big benefit
Applying for

Digital Supervisor, Connections