Connections Manager

About our Connections Team

We are the strategic experts navigating the course to create 360⁰ connections with the consumer. To be the best that we can be, we work in partnership with our internal teams, including strategic service, creative and production, along with our clients to ensure their projects are on target and our plans are effective at achieving their business goals. We are constantly learning about our clients’ audiences, their customer journey and their content consumption habits to pique their curiosity and attract their attention. Through meticulous research and market understanding, we create and execute plans to reach consumers throughout their journey to drive success.

Connections Manager Job Description

Reports to: Associate Director, Connections

This is a summarized list of key duties, which may change periodically based on operational and departmental needs.

  • Supports Connections Supervisor and Associate Director on deliverables to client and aides in creation of the connection strategy & plan to achieve client objectives
  • Manages POVs, including the analysis and evaluation of media opportunities (i.e. will the opportunity help the client with their business or campaign objective)
  • Works closely with internal Production and Strategic Services team or partner creative agency & client (media only accounts) to ensure material requirements and specs are prepared accurately so creative can be produced on time for launch
  • Maintains relationship with key vendors
  • Keeps up with and advises the team on the latest trends or changes in media landscape

Buying:

  • Works closely with Supervisor/Associate Director to ensure plans are executed in line with the approved connection strategy, on budget and in time for launch
  • Works with media vendors to book campaigns as approved (checking contracts to ensure accuracy)

Digital campaign execution:

  • Develops digital trafficking sheet ensuring naming conventions are aligned
  • Sets up self-serve platforms, including Facebook/Instagram, Twitter, LinkedIn, and DV360
  • Sets up Datorama reporting template based on client and campaign requirements

Maintenance:

  • Ensures that all buys (TV, Radio, OOH, Digital, Print, etc.) are maintained and the integrity of the buy is maintained
  • Inputs media buys into MediaOcean for client billing (for clients where a coordinator is not on the business); manages the coordinators inputting of the buys and ensures accuracy (for clients where a coordinator is supporting the business)
  • Fills out the budget control report based on A2/52 reports pulled once inputting is complete

Reporting:

  • Uses Datorama to pull insights for digital reporting, including optimization recommendations
  • Leads communication of reporting on client calls (may differ depending on the level of the manager)
  • Updates MediaOcean and blocking charts to reflect and optimizations (regardless of medium)
  • Updates BCR accordingly
  • Aides the Supervisor/Associate Director in developing the post-campaign reporting by pulling relevant data and insights in a way that can be effectively communicated via PowerPoint

Research:

  • Aides the Supervisor/Associate Director in pulling research within the planning process
  • Goal is to build in-depth knowledge of key media tools (Vivdata, Lens, COMB, FB planner, etc.) and how to interpret the data

Experience Requirements

  • 2-5 years of media experience in understanding of buying
  • Ability to independently buy for digital, radio and print
  • Experience assisting on traditional buys

 Key Performance Indicators

  • Completion of work on-time
  • Quality of work – solutions that meet standards
  • Successful collaboration with internal teams
  • Client satisfaction

Our Core Values

At Wasserman, we drive change through an understanding of people, their journeys and motivations.

We are independent, which means we can do what’s right for ourselves and our clients. We are passionate about our people and are proud of our inclusive community. We are creative problem solvers, who work together with purpose and intent to deliver beyond the expected.

These core values are the common denominator between all our teams and are what make us who we are:

  • Courage
  • Integrity
  • Curiosity
  • Collaboration
  • Leadership
Applying for

Connections Manager